Introducing Sniiff: Fragrance for Every Mood, Moment and You

Launched recently in India, Sniiff is a new fragrance brand built around a simple idea –  fragrance should complement your mood, personality and occasion. It’s collection of unisex fragrances encourages people to choose a scent based on what feels right rather than traditional gender categories.
The Idea Behind Sniiff: For Fahad Athar, Founder & CEO of Sniiff, the idea began with looking at fragrance differently. Perfumes are often marketed around gender, ingredients and traditional fragrance categories. While those details matter, Fahad believed the feeling a fragrance creates deserved just as much attention. “You already make so many decisions every day. We wanted fragrance to be one of the simpler ones – choose what fits your mood, your moment and how you want to feel.” That thought became the foundation for Sniiff.
Five Fragrances. Five Moods. Sniiff launched with five unisex fragrances, each created around a different mood, personality or occasion.
Daily Rizz brings a fresh, citrusy character designed for everyday wear and that freshout-of-the-shower feeling. Nonchalant combines berries and vanilla for a relaxed character that fits casual moments and evenings.
Green Flag Energy is built around a positive, easy-to-like fragrance profile for moments when you want to carry an uplifting energy.
Main Character takes a bolder, spicier direction, designed for parties and occasions when you want your fragrance to make a stronger impression. Deja Vu draws inspiration from the
connection between fragrance and memory, designed to evoke familiar feelings and
moments.
Together, the collection reflects Sniiff’s belief that one fragrance does not have to t every
part of your day. Sniiff’s fragrances are unisex, but the philosophy goes beyond simply removing a “for men” or “for women” label.
Choosing a perfume can be difficult when you cannot experience it before purchasing a full-size bottle. Sniiff’s First Move Kit was created to make that discovery easier. The idea is simple: try first, discover what fits you, then make your move. Two Months In, and Growing: Although Sniiff is still in its early stages, the initial response has been encouraging. In its first
couple of months, the brand has been tried and purchased by more than 1,000 customers, with customers sharing feedback on the fragrances and overall experience.
Fragrance as a Gifting Experience: Sniiff is also exploring fragrance as a gifting category. With its fragrances, discovery kits and gifting options, Sniiff is gradually building a space where fragrance can be enjoyed personally as well as shared with others.
Where to Find Sniiff: Sniiff is available through its own online store as well as its Amazon Store, giving customers multiple ways to discover the collection. The brand is also available on Knot Now, a quickfashion delivery app offering delivery within 60 minutes.
Sniiff also undertakes bulk orders based on specific requirements, including corporate gifting, events, celebrations and other customised requirements.
Looking Ahead: For Fahad Athar, the vision over the next two to three years is clear: to see Sniiff in homes across India. At the heart of that ambition is the same idea with which the brand began – to make fragrance a more intuitive, accessible and enjoyable part of everyday life.
About the Founder Fahad Athar, Founder & CEO of Sniiff, is a marketing professional, entrepreneur and business strategis with over 6 years of experience in marketing, brand building, growth strategy and business development.
He holds a Bachelor’s degree in Accounting & and an MBA in Marketing from MET League of Colleges, Mumbai.
Prior to founding Sniiff, Fahad successfully founded and led a full-service marketing and media company, leading a big team of professionals. He has worked across diverse sectors including hospitality, fashion, real estate, D2C brands, travel and wellness, gaining experience across digital marketing, brand strategy, business development and growth.
Recently Fahad was appointed as a Member of the Board of Studies (New Age Specialisation) at MET League of Colleges, contributing industry and entrepreneurial perspectives to academic discussions and curriculum development.